Storms are Scary
Video starts, lightning crashing/severe storm. Little girls’s voice, “Mommy, Daddy, I’m scared”
“Storms are scary, but we know it’s part of Mother Nature. When storms happen, we comfort our children, we tell them everything will be okay, the storm will pass. Just go back to sleep, in the morning the Sun will come up”
Video transitions to Sun coming up over horizon.
“Markets can be like storms sometimes. And yes, they can be scary. But we get to decide what to focus on. The storm today or the Sun tomorrow. “
“Day to day, month to month the markets can be scary. The news cycle may seem endless. It’s always something different. Always scary. But we get to decide what we focus on, the day to day or the long-term.”
Video transitions to graphic(highlight different events over time):
“There has been no shortage of uncertainty over time, each time accompanied by a market decline. Each and every time the markets have gone on to recover and reach new heights.”
“Market Storms are scary. We’re here to keep you safe, tell you it will be okay, the Sun will come up tomorrow”
Transition to the Annie song “The Sun will come up tomorrow”