Investing based on past performance is a lot like driving while looking in the rear view mirror.

I know you’ve seen the disclosure on almost every investment ad: “Past performance is no indication of future results.”

Yet what the first thing most people look at when considering a new investment? Past Performance!

 

Look, we get it. In the absence of other information most people naturally gravitate to what’s recently done well, or past performance. But that’s kinda like driving while looking in the rear view mirror, right?

 

Pharos Financial Advisors

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